Condé Nast Traveler Covers Todos Santos (Or Is It Tres Santos?)

Condé Nast Traveler just published a series on Baja Sur and of course included Todos Santos. The article is well written (even if you think the slant is somewhat juvenile) BUT a large part of the story reads like a PR release for Tres Santos. Makes me wonder if they “sponsored” the “journalist’s  unbiased” visit to the area.

No matter how much self serving BS may be included, it’s still worth a read.

Finding Just Right In Baja Sur, México

On a similar note, there has been a ton of press covering Todos Santos lately, mostly from big name US sources. I attribute this to the PR push from Tres Santos as they are prominently mentioned in most every story (including the Condé Nast one) and the local opposition to the project is rarely noted. Sad way to get press and I’m not at all certain that “any press is good press.” On the positive side, I keep hearing that Tres Santos is not having success pre-selling units.

(If you are reading this post on any blog other than then you are reading copyrighted content that was reposted without permission of the author, i.e. Howard Ekman.)

4 Responses to Condé Nast Traveler Covers Todos Santos (Or Is It Tres Santos?)

  1. Jon and Betsy Dallman

    Agreed. I just read an article in the NY Times that listed TS as one of the 52 places to go in 2016. It was all about Tres Santos. I wonder how much they pay to get their name in that crap? Jon

  2. The Conde Nast Traveler piece is clearly labelled as a “Promoted Story” by the magazine. And the author Amy Goldwasser’s bio reveals she is a New York based PR consultant.

    • So “promoted” means “paid advertising”? And I notice that they hid that info at the end of the very long article so if you quit before the end, you would never know, would you? Shame on you Condè Nast!

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